The Sociology of Everyday Life: Rituals, Consumption, and Identity in a Globalized Era

Everyday life is not merely routine existence but a complex domain where rituals, practices of consumption, and processes of identity formation take shape. In the context of globalization, the sociology of everyday life offers insights into how individuals and communities navigate rapidly changing cultural and social landscapes. Rituals, both traditional and emergent, continue to provide meaning and continuity while adapting to new contexts. Consumption has moved beyond material necessity, becoming a marker of identity, lifestyle, and social belonging. Globalization intensifies these processes, producing hybrid cultural forms and reshaping local traditions through global flows of media, commodities, and symbols. This paper explores the sociology of everyday life through three main dimensions: rituals, consumption, and identity, emphasizing how they intersect in a globalized world. It argues that everyday practices are deeply embedded in power relations and social hierarchies while also serving as spaces for resistance, creativity, and transformation. By examining these dynamics, the study reveals how the mundane becomes central to understanding the broader social order.